– My Services –
I take a tailored approach with each individual client, meeting them where their needs are and where I can have the most impact. Here is a list of some (but not all!) areas I work in:
Copywriting
Taglines and branded copy
Email copywriting, including A/B testing, customer flows, special campaigns, value, and everyday emails
E-commerce copywriting, including site, UX, and SKU-level copy
Organic and paid social copy (more info below!)
Printed collateral, including in-home catalogs, online catalogs, brochures, store/event signage, and direct mail
Customer service communication, including for email, social media, and printed collateral
Proofing and final copy sign-off
… and pretty much anything else that needs words!
Brand
Brand voice development, research, implementation, and maintenance
Creating brand style guides
Product/collection naming and market positioning
Campaign and collection development and execution
Customer research and persona buildouts
Liaise with leadership on content/copy initiatives
Content + Editorial
Blog concepting and development from scratch
Editorial calendar planning and management
Writing and producing editorial articles
SEO strategy
Writing and producing SEO articles
Data and traffic analysis
Photo and asset research and management
Social + Influencer Marketing
Organic strategy, planning, and copywriting
Paid concepting and copywriting
Source and implement UGC
Identify and reach out to influencer partners
Influencer campaigns and one-off projects
It’s not a service, per say, but it’s worth noting that I thrive in a collaborative environment. My experiences both in-house and freelancing have allowed me to work with colleagues of all disciplines, including design and creative, marketing, UX and engineering, customer experience, outside contractors, C-suite execs, and many more.
I’m happy to work with any number of members from your team across all functions, and on your communication/project management platforms of choice.